Web Video Marketing should be one of the main staples for your business today.
Since YouTube is the number 2 search engine in the world and they have over 2 billion video views per day, it only makes sense to use YouTube for your web video marketing platform.
Most people will go to YouTube when they’re researching a product/service or how to solve a particular problem. YouTube is also a huge social media site where you can meet new friends, build a following for your business or industry, learn from others and upload your own video’s that will provide value to potential clients.
Videos are a big part of Google’s search engine results. How many times have you searched on Google for a product or service and happened to see a small video snippet? Most people would rather watch a short video than read an article. Web video will greatly increase your visibility and become a powerful vehicle for driving potential clients back to your website, Facebook, blog or anywhere that you would like to drive traffic to.
Other benefit’s of having an internet video production for your business is that while you’re asleep your videos are still playing 24 hours per day 7 days per week as opposed to TV commercials which have enormous cost’s and run for a very short time with little to no return on investment.
Video is the most effective way to get your face and brand all over the Internet positioning you as a leader and an expert in your industry/niche.
Viewers also get to know you through your videos and if they like and trust you, they will do business with you. If you are truly sincere about helping others, your videos will convert potential customers into paying clients.
Remember to put a call to action at the end of your video to let the viewer know what to do next: i.e share on Facebook with your friends, Call Today or Stop by Today!ã€€
Getting started is the biggest challenge for most people. Here’s a short list of things you’ll need to start your web video production:
- Flip Video Camera or Kodak Zi8 Video Camera (the Zi8 has an external microphone feature compatible with PC and MAC operating systems.
- Tripod or a small desk tripod.
- Free YouTube account to upload your video to.
Once you’ve transferred your video to your PC or MAC simply edit with the built in software, upload to YouTube and type in the title and description of your video.
You can purchase all of this for about $200 USD. If you’re unsure how to do this process or have no interest in YouTube Marketing contact a professional internet marketer and they’ll be able to help you. Video is not going away and to leave this marketing element out of your business would be a huge mistake for you and a great advantage for your competition.