Why Should You Have an Optimized Google Places Listing for Your Business?

Why Should You Have an Optimized Google Places Listing for Your Business? Find out how you can have your very own optimized Google Places Listing. Most business owners today don’t know about internet marketing, they’re used to traditional marketing such as news papers, yellow pages and TV advertising. What they don’t realize is the old ways of marketing isn’t that effective anymore since less people are watching TV and reading news papers. However the prices are still very high and trying to target your specific market with traditional methods is like going target practicing with a shot gun instead of a rifle. When was the last time you picked up a phone book and looked in the yellow pages for a product or service? Google is the number 1 search engine and if your business is not listed on Google it’s like NOT being in the largest online phonebook in the world. It’s vitally important to claim your Google business listing since more people are doing a local search when looking for a product or service close to their home. Google Places for business is a way to get your business found in the Google local search results. This includes both Google Search and Google Maps and it’s shocking but most business owners don’t even have a Google business listing. All you need to do is open a free Google G-mail account and you’ll have instant access to all of Google’s free services along with being in the Google business directory. Once you’ve done this very simple task go to Google Places and claim your business listing. If your... read more

Find Out Why Your Business Needs Web Video Marketing!

Web Video Marketing should be one of the main staples for your business today. Since YouTube is the number 2 search engine in the world and they have over 2 billion video views per day, it only makes sense to use YouTube for your web video marketing platform. Most people will go to YouTube when they’re researching a product/service or how to solve a particular problem. YouTube is also a huge social media site where you can meet new friends, build a following for your business or industry, learn from others and upload your own video’s that will provide value to potential clients. Videos are a big part of Google’s search engine results. How many times have you searched on Google for a product or service and happened to see a small video snippet? Most people would rather watch a short video than read an article. Web video will greatly increase your visibility and become a powerful vehicle for driving potential clients back to your website, Facebook, blog or anywhere that you would like to drive traffic to. Other benefit’s of having an internet video production for your business is that while you’re asleep your videos are still playing 24 hours per day 7 days per week as opposed to TV commercials which have enormous cost’s and run for a very short time with little to no return on investment. Video is the most effective way to get your face and brand all over the Internet positioning you as a leader and an expert in your industry/niche. Viewers also get to know you through your videos and if they... read more

Six Steps You’ll Need to Take to Have an Online Marketing Strategy for Your Business

6 steps you’ll need to take to have an online marketing strategy for your business!   A whopping 74% of small to medium size businesses haven’t invested any time marketing their business online. One of the main reasons is they’re spending time running their business and they don’t have the time or expertise to do it themselves. Here’s a few things you should consider when planning out an online marketing strategy for your business. First of all your business will need to be listed in the top search engine’s which are Google, Yelp, Bing, Yahoo, Best of the Web and Hotfrog. (68% of all searches are made through Google) Optimize each listing by filling in as much information about your business. i.e. Hours of operation, pictures, videos, your website URL, business location, phone number and if you accept credit cards. You can also make a coupon for a special offer. Set up your free accounts with Facebook, YouTube, LinkedIn and Twitter to meet potential clients so you can engage with them on their grounds. Through these channels you’ll want to offer your knowledge on topics your business specializes in giving valuable content, using coupons, making recommendations so you can follow-up with them through emails, snail mail and text messaging. Since it’s 7 times easier to get existing clients to buy from you than a new customer you’ll want to continue to make offers and give out valuable information on an ongoing basis. Setting up a text messaging campaign is an easy, effective and affordable way to respond to your customers since 90% are being read within the first hour... read more

 



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